Monday, April 13, 2009

Romance Titles WIN!

(title unknown) via The Reader's Advisor Online Blog by Cindy Orr on 4/12/09

The Recession Gives Romance Reading a BoostAccording to the New York Times, romance books are showing about the only growth in the book industry these days. Is it because readers want to escape reality? Harlequin reported that fourth-quarter earnings were up 32 percent over the same period a year earlier, and the romance category overall is up 7 percent. Or maybe it’s because romance readers are voracious and see reading as a necessity rather than just a pleasure.

These numbers include not only category romance (like Harlequin), but a booming market for both series and stand-alone romances from mainstream publishers. Romance readers tend to need less RA in libraries.

Romance readers also still tend to lead in the use of e-books.

Romance: It's not just a formula anymore!

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