Thursday, November 18, 2010

Who is Using Social Media and Watching TV?

If you are watching Fox News while reading a newspaper and like procedural dramas, Dancing With the Stars, The Good Wife, and NCIS, you're probably between the ages of 55 and 63. 

If you're watching Fox's animated comedy block, Glee, and NBC's Thursday comedy block, you're probably between the ages of 30 and 40

Apparently, if you are between 41 and 54 or under 30 you're not watching anything?  Or are you watching everything?  No explanation was given.

Oh Those Kids!
Social media apparently has no influence on academic performance.  No information on whether it affects work performance.

Social Media
  • Web users spend 22% of their time engaged with social media
  • Three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.

Who's Using All That Social Media? Women and the Young
Social media is still more popular with the young than other groups
  • Women are bigger users than men (30% more time than men)
  • North American women lead the pack – 90.3% of them visited a social networking site in April 2010, followed by online women in Latin America (83.6%) and Europe (83.4%)
  • Social networking sites now capture the greatest share of all women’s total time and attention online (16.3%)
  • 45+ female segment is driving the greatest proportion of growth for the social networking category in both visits and time spent

What's Up With Senior Citizens?
  • Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010 - and they really, really like it
  • During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
  • “Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”
Senior citizens still make up a small number of social network users - but they are mighty


The AARP and Facebook via Stephen's Lighthouse by admin on 6/15/10

Women Dominant on Social Networks