Women and Grown-Ups Rock Social Networking Sites

This may look sexist, but it is actually data-driven. Our conclusion? Have your library reach out to these women in some way!

Women's Online Behavior and Social Media Habits via Stephen's Lighthouse by stephen on 7/10/09

Yes, some of this looks sexist but data is alleged to be accurate.

• The top activity for women online is shopping.
• The third most popular activity is social networking
• Half of all women log into social networks everyday. Two-thirds of under 30’s log-in daily, and 41% of 40+ log-in daily.
• When you get a bunch of women together, who most enjoy shopping online and talking, what exactly do they talk about? 62% of all women talk about products, and 71% of those with children ages 13 to 17 talk about products.

Facebook Variations via Stephen's Lighthouse by stephen on 7/10/09

College students Facebook use declines over the summer as many students are in diaspora. However, their parents' usage increases.

The number of Facebook users over 35 are gorwing a lot in the past 30 days.

The number of women over 55 on Facebook grew by 39% in the last month to over 2.5 million.

From iLibrarian:

Stan Schroeder at Mashable reports on the iStrategyLabs study of Facebook’s demographics in Facebook Users Are Getting Older. Much Older. According to their analysis, the social network’s userbase is shifting older, with growth in the 35-54 age range growing 190.2% between January and July of this year and users older than 55 years a whopping 513.7%.