Baby boomers tend to be the newest and fastest growing market for internet and social networking. For this group, keeping up with family tends to be the starting point for use.
Discussions and Presentations:
Networked Families via Pew Internet Rss Feed: Reports on 10/19/08
Baby Boomers and the internet via Pew Internet Rss Feed: Front Page Update on 1/10/09
Generations Online in 2009
via Pew Internet Rss Feed: Front Page Update on 1/28/09
Boomers Fastest Growing Consumer Tech Users
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