Monday, August 11, 2008

Coming Up in Health

Nice article about what to look for in health publishing in upcoming months.

"Health Front and Center." Publisher's Weekly 8/4/08 p. 27

The market indicates people are very concerned about health care and costs. People are also feeling overwhelmed by unending advice on staying well, what to eat, etc. They are looking for one easy "prescription" in a book.

Also: General information on topics and coping

Concern for the well-being of returning Iraqi veterans has put PTSD and brain trauma books near the top of the list for demand

Other areas:
Longevity and Aging
Women's Health

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