2009 was the year twitter took over the world
2010 was the year facebook took over the world
2011-2021 looks to be the decade of mobile.
While we may consider many things to be mobile computing, in this case we are mostly talking about 3G and 4G devices. Laptops, netbooks, and most e-readers rely on wireless signals. Mobility in the foreseeable future will mostly likely be defined as devices using 3G, 4G, and whatever comes next.
There are currently approximately 1.2 billion owners of mobile handsets world-wide. These handsets are increasingly becoming computers in their own right. Connectivity is of great importance to these handset owners. And more owners are soon to come. Remember: By 2020, most access to the internet will be via mobile or whatever comes next. Some predictions, including my own, see it coming much faster.
For mobile users, apps are the preferred way of interacting with organizations. Mobile websites are simply less desireable than an app. Customers want to get in and out of the interaction as quickly as possible. Squinting at a mobile site or waiting for it to load just does not accomplish what the consumer wants. Organizations with apps will have the upper-hand in the eyes of mobile customers. And remember, the number of users is increasing by leaps and bounds.
Expect to see a convergence between mobile handsets and the capabilities of tablets. While at this time we can not imagine making a call from a tablet, future innovation could make this feasible.
We're heading for exciting times with mobile connectivity. Be watchful and be ready to innovate.
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